Amanda Baker Lemein, MS, RD, LDN is a brand marketing and public relations leader, writer, and trusted media source. She is also a registered dietitian and wellness expert, which she leverages to help brands build credibility through a strategy that infuses aspirational lifestyle content into compelling consumer marketing.
Background
With nearly 15 years of experience, Amanda combines nutrition, wellness, and lifestyle expertise with a career in integrated communications and branding that includes media relations, creative direction, content strategy, influencer marketing, and more. With clients ranging from small businesses and individuals to iconic international brands, Amanda’s approach to marketing communications is steeped in a strategy that combines her authority in nutrition and wellness with consumer-facing content and campaigns to successfully position brands in the lifestyle space. From CPG brands to luxury hospitality, past brand-side and agency work includes Hyatt Hotels Corporation, Four Seasons Hotels, General Mills, Green Giant Fresh, Unilever, and more. In addition, Amanda is a trusted media advisor as a member of Women’s Health magazine’s editorial board, along with past roles on VeryWell’s medical review board.
With a pulse on lifestyle trends in the media and editorial space, Amanda bridges the gap between brand and consumer. She previously worked with Joy Bauer, nutrition expert for NBC’s Today Show, and has contributed to several consumer outlets, including SELF, Shape, Women’s Health, Reader’s Digest, Glamour, and Well + Good, among others.
Amanda currently lives in Chicago with her husband, Robert, their two children, and their dog, Sugar.